The Basics of Fashion Branding

Bio:

About the Webinar:

Join us for an exclusive webinar, "The Basics of Fashion Branding", where we delve into the intricate process of creating and sustaining a compelling fashion brand. This session is designed for fashion entrepreneurs, designers, and marketers who aspire to build a brand that resonates with their target audience and stands out in the competitive fashion landscape. We will be talking you through the basic and practical aspects of our digital workbook created to make your branding process more efficient.

Objectives:

• To briefly go over tangible and intangible brand codes are and the ways they can be applied to fashion brands
• Our fashion consultants experience with branding and how they use that skill in brand, portfolio and website development
• The process of having a fashion business consultant and what services you receive as a client including timeline

Attend if:

• You own or what to create a fashion brand
• You want to develop a fashion brand that stands out
• You want your fashion brand to have a meaningful connection to your customers through effective communication
• You want to build a better brand story
• You want to develop brand codes

Featuring:

Host: Sessi K

Founder & Curator, Clearly Invincible

As the curator of Clearly Invincible, Sessi K has transformed fashion brands with a simplified approach to branding and marketing. With over a decade of experience in the fashion industry, she combines a deep understanding of both the African and Western markets with creative strategies to build brands that captivate and endure in their respective ecosystems and beyond. Her expertise spans brand & project development, operational management, and visual direction, making her a sought-after consultant in the field.

Internal Guest: Opas Onucheyo

Fashion Business Consultant at Clearly Invincible

Graphic Designer & Web Developer

With a rich background in visual development for fashion brands, Opas Onucheyo brings a wealth of knowledge and practical insights to the table. Specialising in photography, graphic design and web development, he has successfully brought to life multiple fashion labels' distinct visual identity. His holistic approach to fashion branding integrates internal market research, consumer behaviour analysis, and innovative design, ensuring that every brand he works with achieves its full potential.