Introduction
Company Overview: Kai Collective is a UK-based fashion brand founded by fashion influencer Fisayo Longe in 2016. The brand is celebrated for its unique, artistic prints and inclusive approach to fashion. Kai Collective aims to empower women by offering high-quality, statement pieces that highlight bold patterns, vibrant colours, and cultural motifs.
Objective: This case study examines how Kai Collective leveraged digital marketing, influencer branding, and a commitment to inclusivity to carve out a niche in the competitive fashion landscape.
Background & Challenge
Strategy & Solution
Results
Lessons Learned
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