PITH AFRICA TO HOST FIRST INTERNATIONAL POP-UP IN PARIS WITH SUPPORT FROM FRENCH EMBASSY IN NIGERIA
- Hamza Olalekan Dosunmu
- 5 hours ago
- 2 min read
Lagos, Nigeria, February 2026 — Pith Africa, the Lagos-born fashion and cultural brand, will host its first international pop-up in Paris from Thursday, March 12 to Saturday, March 14, 2026. The activation is presented in partnership with the French Embassy in Nigeria through its Lagos x Paris Accelerator and in collaboration with Paris-based streetwear agency Talk Studio, marking a strategic step in the brand’s global trajectory.
Significance
Founded in 2020 by Adedayo Laketu, Cosmas Ojemen, and Emeka Anazodo, Pith Africa has positioned itself at the intersection of fashion, art, music, and cultural storytelling, translating Lagos’ creative energy into products and experiences that resonate internationally. Signature pieces like the Petal Jeans, Petal Tees, and Pith Football Jersey have been worn by artists including Fireboy, Davido, Asake, and Rema, while collaborations with BYD, Spotify, This Is Us, WAF, and Homecoming have strengthened the brand’s profile across Africa and beyond.
The Paris pop-up is a direct outcome of the 2024 Lagos x Paris Accelerator, a program that supports emerging Nigerian fashion brands in scaling their operations and gaining international exposure.
"With this pop-up, we are taking the dreams born in Lagos to a global stage," said the founders. "This reflects our commitment to building a globally recognized fashion house rooted in African identity and community."
Pop-Up Highlights
The three-day Paris experience will showcase:
Exclusive Paris colourways created for the pop-up.
Pith Africa x Talk Studio collaboration Tee – a capsule celebrating cross-cultural creativity.
Commemorative “I Love Paris” and Pith Global Tees.
Signature staples – Petal Jeans and Petal Tees.
New releases – including the Petal Polo and Petal Lagos Hat.
The pop-up is designed as a cultural exchange, merging Lagos’ creative pulse with Paris’ global influence. The opening night on Thursday, March 12 is by invitation only and will feature mixers, conversations, and workshops bringing together creatives, diaspora communities, and industry leaders. The event is open to the general public on Friday, March 13 and Saturday, March 14, from 11:00 AM to 7:00 PM at:
Talk Studio118 rue de Turenne, 75003 Paris
About Pith Africa
Pith Africa is a Lagos-based fashion and cultural brand creating products and experiences that reflect the next generation of African creatives shaping global culture. Through design, storytelling, and community-driven initiatives, Pith Africa is building a globally recognized fashion house anchored in African perspectives.
About Lagos x Paris
Founded in 2023 by the French Embassy in Nigeria as part of the Création Africa Fund, the Lagos x Paris programme is an accelerator supporting emerging Nigerian fashion and design brands. It combines mentorship, training, and market access to strengthen skills, expand networks, and facilitate cross-cultural exchange between Lagos and Paris.
About Talk Studio
Talk Studio is a Paris-based streetwear agency supporting urban fashion brands with creative strategy, brand development, and market positioning. The agency connects designers to retail partners, community initiatives, and international opportunities.
Media Contact
+234 80 2939 77785
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