How to develop your fashion brands identity
In the fast-paced world of fashion, establishing a strong brand identity is crucial. Whether you're a startup looking to make a mark or an established brand seeking reform, Clearly Invincible offers tailored tiers ensuring that every aspect of your brand speaks volumes.
This article will provide you with the insights needed to begin crafting a brand that not only stands out but also builds a lasting connection with your audience. We delve into the branding tiers that Clearly Invincible offers you as a fashion entrepreneur. At the end of this article, you will also have access to a case study done on redacted, a new women's wear brand founded by a prominent digital creator. We explore and point out the basic areas in branding that redacted faced and how these blindspots could become the brand's hindrance to growth.Ā
PROCESS
Brand Discovery
Discuss and get clearer on the overall vision of your fashion brand. Talking through your vision helps contextualise what is just an idea.Ā
You can discuss your fashion vision with any of our consultants at Clearly Invincible by simply scheduling your first and free (Introductory) consultation. During this call, we discuss the step by step materialisation of your branding goals and help you decide which of our branding tiers are suitable for your fashion brands needs.
Our Branding Tiers
In part one, we discussed essential brand identities and categorised them into Creative and Administrative. The Creative branding being more visual and (seemingly) tangible while the Administrative branding being more identity and essence based; less tangible.
Each tier begins with a discovery call known as our Introductory Consultation as mentioned earlier and a Rapid Consultation after your required tier has been decided. Having drawn up your brands map with your designated fashion consultant, we then develop the elements of your tier.
Tier 1: Essential Brand Identity - The basics
For who:
Fashion entrepreneurs beginning their branding journey
For how long:
1-2 Weeks
This package offers fundamental branding elements, including brand discovery, visual & photography direction, logo variations, and more. Itās a cost-effective way to establish a professional and cohesive brand presence. You can request a detailed list of our Tier One offerings by scheduling a call here.
Tier 2: Comprehensive Brand Identity
For who:
For existing brands seeking a more in-depth branding or rebranding experience beyond visual aesthetics.
For how long:
2-3 Weeks
Our Tier 2 package provides an extensive suite of visual branding services as well as three Rapid Consultations. This includes everything in Tier One plus additional marketing materials, social media templates, and brand guidelines. It's an all-inclusive and consultant-guided solution designed to cover every aspect of your brandās identity.
We also offer a Brand Identity Add-Ons for fashion entrepreneurs who need specialised materials like press kits and packaging designs. This ensures your brand is thorough and makes a lasting impression in the competitive fashion industry.
Rapid Consultation: We start with a comprehensive exploration of your brandās core values, target audience, and market positioning. Understanding these elements is crucial for developing a cohesive brand identity.
CASE STUDY
This is a case study of the launch of a women's wear clothing line created by an online personality. When it first launched, it breathed a new visually charged air with a catchy name and exciting silhouettes. However, in a matter of weeks it was clear that this clothing line did not know how to communicate with its audience and therefore risked actually having an organic audience independent of the online personalities already existing audience.Ā
In this brand audit, we explored how the brand could fix minor visual branding elements in its email marketing which was close to nothing as well as leveraging off the online personalities already existing audience to create a genuine audience for the brand.
Subscribe to be the first to receive these insights as we delve deeper into each aspect of fashion branding to help you master the art of fashion branding.
If you haven't already, make sure to register for our official Fashion Branding webinar workshop if you are ready to take the perception of your brand to a profitable level.
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