Introduction
Company Overview: Emmy Kasbit is a Nigerian fashion brand founded by Emmanuel Okoro in 2013 and a recent administrative addition of Daniel Olurin as CEO. Known for its distinctive use of African textiles, especially handwoven Akwete fabric, Emmy Kasbit combines traditional Nigerian craftsmanship with contemporary designs, creating a unique brand identity that resonates with global and local audiences alike.
Objective: This case study explores how Emmy Kasbit leveraged cultural heritage, sustainable practices, and strategic partnerships to establish a high-end African fashion brand on the international stage.
Background & Challenge
Strategy & Solution
Results
Lessons Learned
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